How much of our reach is new?
Monthly Rolling Reach separates previously reached audiences from net new reach, alongside spend and frequency.
Audience intelligence for brand owners & media buyers
See who your ads
are really reaching.
Understand how much of your audience is new, where campaigns overlap, and what it costs to reach beyond the familiar.
Create your free accountContinue with Facebook. Your free account is created automatically.
A closer look at audience growth
See what is changing behind the monthly totals.
Bring the reach data into your next account review. Find out how much of your audience is new and what it costs to reach them.
Where do our campaigns overlap?
Compare the incremental reach of individual campaigns and ad sets to see what each adds to the account.
What happens to new creative?
Follow spend by creative launch cohort in Creative Churn. See how new ads earn delivery over time.
Start with the monthly picture
Bring your account.
Take a closer look.
Monthly Rolling Reach is available on the free plan. Paid plans add custom lookback periods, campaign analysis, and the other reports.
01 / CONNECT
Choose your ad account
Connect your account and select the dates you want to analyze.
02 / EXPLORE
Follow the questions
Review reach composition and cost trends, then explore the reports that help explain them.
Before you get started
A few useful details.
What is included in the free account?
Monthly Rolling Reach is included. See monthly reach composition, net new reach, spend, frequency, and cost trends. The other reports are available on paid plans.
How do I create an account?
Choose “Create your free account” to open the app’s login page, then continue with Facebook. We create your free Ad Insights account automatically when you log in for the first time.
What does net new reach mean?
People reached in the analysis period who were not reached during the report’s lookback period. It measures audience reach, not new customers or causal sales lift.